Apple Inc. Apple Inc.

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Apple Inc.

Apple Inc. has been able to maintain the third position in thecompany`s Fortune 500 ranking because of its constant increased salesand constant innovations. Its home office is based in Californiawhere the company coordinates its activities that are occurringaround the world to ensure that everything is on the right path(Kane, Palmer, Phillips, Kiron, &amp Buckley, 2015). However, thecompany has other retail stores around the nation where they ensurethat their products have reached the clients. The company has beenable to achieve a number of objectives under the leadership of TimCook that took over after the death of Steve Jobs (Kane et al.,2015). Its innovative measures have seen the corporation control alarge part of the global telecommunication industry. The managementhas focused on overseas manufacturing that has been associated withthe efficiency and an increase in the productivity too. Theactivities expose the firm to many malpractices, and a set ofguidelines is the only tool that will guide them in dealing with suchissues. This essay looks at the structure of Apple Inc. and thebusiness strategies it uses as well as the Code of Ethics that it hascreated.

Apple Inc. has devised a business strategy that ensures they generateenough income to settle their expenses and still possess asignificant amount of profit. They deal with the technologicaldevices such as the mobile phones, computers and music gadgets andplatforms that most clients prefer. In fact, they have been able tointroduce advanced features that are much different from theircompetitors so that they can have more sales and retain their loyalclients. For instance, they have created the MacBook, iMac, MacOS,which is its operating system as well as accessories that are neededwhile using the devices (Kane et al., 2015). Furthermore, iTunes thatis a music platform and the software that are used in personalcomputers have also been helpful in generating considerable revenuefor the company. The iPad and iPhone have been the two mostsuccessful products that Apple Inc. has created in the past (Kane etal., 2015). Most of their clients often purchase these two gadgetssince they are helpful in the daily communication activities.

Apple Inc. has created a business strategy that will be helpful incompeting with the other players in the industry and focus onensuring that they have conquered the industry. First, the companyhas invested in overseas manufacturing to make sure that they accessenough raw materials and they save on various resources they mighthave (Kane et al., 2015). For instance, the management believes thatthe workers in the plants portray flexibility and they are able towork efficiently compared to the American workers. The Chinese supplychains also seem quite supportive, and they ensure that theproduction process is not stagnant. In most cases, China alsoprovides a proper place where they can access the suppliers andensure that they have high-quality products that they will use intheir success (Kane et al., 2015). Apple uses the manufacturingplants to create the perfect gadgets that are sent back to itsheadquarters in California, USA. From that point, the management willthen distribute the products to the specific retail stores where theywill be much accessible to the clients. The customers can reach thephysical Apple stores or they might make the orders through theonline platforms and get the devices anytime they want to.

More important, Apple has created the Code of Ethics that is usefulin governing the behaviors of the employees and ensuring that theyare on the right path. More important, the corporation has workedhard to maintain a flawless image that is free from any unethicalpractices. Hence, the code ensures that every stakeholder associatedwith the company does not engage in something that will undermine thecompany’s credibility. First, the Code of Ethics has been able tomaintain the integrity needed while the corporation is dealing withits employees or even the clients. For instance, they have adopteddiversity while selecting the workers and suppliers so that thecompany can embrace every ethnicity or nationality. Religion,political stand, rewards, wages and marital status are the otheraspects that they do not consider when they are establishing arelationship because they plan to eliminate discrimination in everypart of the management (Clarke &amp Boersma, 2015). The integrityhas forced the suppliers to comply with the Foreign Corrupt PracticesAct (FCPA) and ensure that the company does not attract any fines anddamages (Clarke &amp Boersma, 2015). The Code of Ethics alsoprioritizes competence and due care while dealing with the clients,suppliers and the community. In fact, the approach is quite useful inmaking sure that the organization does not emit the harmful emissionsthat will most likely destroy the environment and cause infections.Apple has received from their plants in China where the workers havebeen complaining of the lower wages, poor conditions and the extendedworking hours. As a result, they have been forced to embrace fairtreatment to avoid harassment, child labor, verbal abuse of even themental and physical coercion that will make the employees feel likethey are being forced to work (Clarke &amp Boersma, 2015). Insummary, the guidelines embraced by the organization assist them indealing with any challenges that might arise.

The management has also considered professional behavior whilehandling complaints and other concerns that might arise. They havebeen forced to implement measures that will uphold the health and thesafety of the employees. In this case, the company has focused onreducing the occupational injury by providing the personal and publicprotective equipment such as the gloves, fire extinguishers,first-aid kit, as well as the evacuation procedures that will assistthem in handling any emergency cases (Etzioni, 2016). The measuresreveal how they have complied with the professional behavior thatwill manage the consequences that might arise in the workplace andavoid any negative impact on them as well. They have also introducedrecycling, reuse, and proper disposal to make sure that theenvironment is free from any wastes that will contaminate thesurrounding. The organization has also focused on training thesuppliers so that they can understand the objectives of the company.Community engagement is another part of the Code of Ethics that haveimproved their image. For instance, they have decided to reduce theemission of harmful wastes and maintaining the confidentiality oftheir clients by protecting their information from the government orany federal institution (Etzioni, 2016). The corporate socialresponsibility is also an aspect that helps them in understandingtheir clients and engaging in ways that will strengthen theirrelationship in the long-run.

In conclusion, Apple Inc. has adopted a Code of Ethics that protectsits stakeholders and ensures that they safeguard their image as amultinational corporation. First, the company has invested inresearch and development since it has introduced some of the besttechnological devices that are unique and has a loyal following.Besides that, it is involved in the overseas manufacturing where itis exposed to various malpractices, and that shows the need for aproper set of guidelines that will control its activities andbehaviors. The Code of Ethics that Apple has created prioritizesintegrity, competence, due care, professional practice, health, andsafety as well as community engagement which are the central tenets.In this case, the specific guidelines ensure that the suppliers donot engage in corruption or employ underage laborers. It has assuredthat the management protects the workers from any injuries and theyget the required wages and proper industrial conditions. The measuresforce the management to consider the safety of the community byreducing the amount of pollution and ignore activities that willundermine their brand. The measures employed to protect the interestsof the various stakeholders and ensure that the company deals withits transactions quite efficiently.


Clarke, T., &amp Boersma, M. (2015). The Governance of Global ValueChains: Unresolved Human Rights, Environmental and Ethical Dilemmasin the Apple Supply Chain. Journal of Business Ethics, 1-21.

Etzioni, A. (2016).Apple: Good Business, Poor Citizen?. Journal of Business Ethics,1-11.

Kane, G. C., Palmer, D., Phillips, A. N., Kiron, D., &amp Buckley,N. (2015). Strategy, not technology, drives digital transformation.MIT Sloan Management Review and Deloitte University Press, 14.