Chapter 12

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Chapter12 Summary

Chapter12 Summary

Chaptertwelve is about the economics of motivation. The chapter explores thebehavior of human beings and animals given their hope of attainingthe highest possible goals while using the least possible amount ofmotivational resources.

Theauthor (Deckers, 2016), points out that motivated behavior has a costattached to it. According to him, goals come at a cost. As such, thehigher the goal or intensity of achieving it, the higher the cost ofmotivated behavior. The costs may be in terms lost opportunities,psychological energy, physical energy, and responses among othersdepending on the kind of tasks involved. In satisfying a need orachieving a given goal, one needs to have the relevant motivationalresources.

Oneof the insights that I have got from reading chapter 12 is thatvarious factors motivate an individual to pursue a given goal. Onewill weigh in on the kind of sacrifices they have to make towardstheir goal before pursuing it. Access to relevant resources alsoplays a crucial role in their decision to pursue their goals. Asecond insight is that “reinforcers” play a key role indetermining how fast one will move closer to their goals.

Theinsights remind me of my elementary and junior high school whenparents rewarded me whenever I hit certain targets in my schoolperformance both in class and in the co-curricular activities. Therewards would reinforce my commitment to reaching higher heightsenabling me to achieve more within a shorter time. The concept ofmotivation can apply in other situations such as going to a musicalconcert or working hard at the workplace with the hope of receiving apromotion and moving up the ranks.

Clearly,one needs to analyze the motivational factors in pulling one tosatisfy a given need or pushing them to achieve a goal. With such ananalysis, one will be in a position to understand the behavior ofhuman beings and animals when it comes to satisfying their needs.


Deckers,L. (2016). Motivation:Biological, psychological, and environmental (4thed). London and New York: Routledge, Taylor and Francis Group.