can have different meanings depending on the vantagepoint of the researcher. From an economist point of view, the termconsumerism refers to an ideology where continuous andever-increasing consumption of goods and services is encouraged.Economically, this is an aspect that can help the economy to growsteadily (Lodziak, 2012). It is also essential to state from aneconomist point of view consumerism means the idea of letting theconsumers determine what manufacturers and producers will make thatis aligned to their needs and priorities. On the other hand,politicians and consumer rights movements view consumerism as theprotection of the rights of the employees (Healey, 2015). More oftenthan not, manufacturers and producers fail to observe some health orsafety standards of their products. Besides, consumers have beenvictims of false advertising and deceptive packaging. Any policies oradvocacy efforts aimed at protecting the consumers against thissought of malpractices falls under the realm of consumerism.Additionally, consumerism involves the dissemination of productinformation to the clients so that they can make informed decisionsbefore they purchase a particular product or service.
Most of the economies in the world have resorted to consumerism as away of growing their economies. When citizens have sufficientdisposable income, they tend to buy more goods and services. Sincethe growth of an economy and the gross domestic product are measuredby how much a country produces annually, it is clear that morepurchases will eventually result in more production (Healey, 2015).Most consumers with enough disposable income tend to replace theirold items with new ones rather than repairing them. There are variousadvantages and disadvantages associated with consumerism. The growthof the economy is guaranteed in a country where consumers spend.Industrial production is enhanced as industries try to meet the highdemand of goods and services. Essentially, this means that there willbe numerous employment opportunities. It is also essential to statethat consumerism leads to the production of a variety of goods andservices. This means that the consumers will have a variety of goodsand services to choose from. On the other hand, consumerism has somedisadvantages (Healey, 2015). Research has indicated that consumerismincreases insecurity and theft as people try to gather resources topurchase goods and services. Additionally, the excessive productionof goods and services means that a country’s resources can bedepleted within a short time. Lastly, personal relationships aredestroyed as people focus more on work.
A good example of consumerism can be seen in the healthcare sector.Patients should be given the opportunity to decide the type of healthcare services they want to receive. The healthcare providers mustprovide services that are aligned with the needs of the people. Forexample, in an area where cancer is prevalent, it would be essentialto offer chemotherapy services (Healey, 2015). Health services areessential, and consumers are always in need of them. Therefore, theincome from the health sector can be beneficial to the economy. Thepoliticians and the civil rights groups must advocate for theprovision of quality health services at an affordable price.
While concluding, consumerism is an aspect that is spreading fastacross the world. This is because it is leading to economic growth. Ahigh consumption of goods and services ensures that there is a highproduction. This leads to employment opportunities and furtherconsumption of goods and services. It is also essential to note thatconsumerism can also comprise advocacy for the rights of theconsumers such as patients in hospitals.
Healey, J. (2015). . Thirroul, N.S.W: SpinneyPress.
Lodziak, C. (2012). The myth of consumerism. London:Pluto Press.