GOLF SHOP PROJECT 7
GolfShop Project
GolfShop Project
Thereare many online intelligent systems used by customers as they maketheir purchases for instance Vento, @Pay, GoogleWallet, and PayPal.Retailers seek to capitalize on such systems to keep customers intheir stores to increase sales volume (Rishi,2017).The intelligent systems help to build long-term connections withcurrent mobile, omnichannel consumers. Besides, the intelligentsystems help enhance productivity as well as collecting andevaluating data to attain correct metrics related to shoppers’operations and behavior (Sharda,2013).Online retailing using the intelligent system must ensure consumersenjoy a brilliant, personalized experience supported by quick productand price comparisons (Cho,2014).Also, it must provide on-spot suggestions based on their preferenceand purchase history.
PositiveCustomer Experience
Customerexperience will be enhanced via customer recognition, customerresponsiveness, and cust-omer appreciation whereby information willbe targeted in real—time to consumers based on their preferences(Grewal,2017).Furthermore, it offers new alternatives for returns and deliveriesthat support how consumers want to shop. The intelligent systemsensure PCI compliance and cyber security to protect shoppers.Currently, consumers are greatly empowered forcing retailers toreconsider their online store approaches and integrate newtrends/technology (Cho,2014).Harrison Kirby seeks to capitalize on an intelligent system toeffortlessly find, target, attract, and retain their customers.Additionally, the business needs to create loyalty programs toenhance customer relationship. There is need to ensure a frictionlessuser experience and accessing actionable insights for threetransaction criteria namely value, frequency, and recency.Additionally, the system must translate the quicker throughput intoactual income (Prahalad,2013).
IntegratingPayPal into the Online Store
Thecompany can use the PayPal to design its loyalty programs since afaster checkout leads to solid consumer adoption. Consumers visitingthe online store must receive incentives based on their lifetimevalue and visit frequency (Linden,2013).Targeting consumers will help solicit suggestions and ideas fromcustomers to enhance their experience. Besides, it helps in betatesting, piloting, and experimenting products and services with theconsumers (Cho,2014).The online golf store must provide an easier way to make paymentsuing the intelligent system. Such payment technologies like Vento,@Pay, GoogleWallet, and PayPal are some ways of streamlining thepurchasing experience. Harrison Kirby should integrate PayPal, anonline payment system to ensure a positive customer experience.PayPal is a global -technology and financial company which operatesin over 200 markets around the world. The firm offers an onlinepayment system that offers electronic options rather than traditionalpaper methods like money orders and checks (Clark,2016).The online golf store will join over 8,000 PayPal agents known as‘teammates’ using the Genesys® Customer Experience system toaccess 13 million merchants and serve over 170 million customersglobally. Besides, it drives over 25 billion of global sublimecustomer experience yearly.
Over1000 firms in more than 100 countries trust Genesys® is a well-knownonline intelligent system (Cho,2014).The system is considered as an efficient customer experience platformthat will empower Harrison’s business to create remarkable andseamless omnichannel relationships, journeys, and experiences (Rishi,2017).For over two and half decades, the platform has been customer-centricin providing on-premise and cloud customer engagement solutions thatlead to positive business performance. The intelligent system willshow the number of customers buying an item after viewing it,recommend related items, as well as recommend a mix of purchases(Grewal,2017). Additionally, the data driven automation will manage the display ofcontent, provide customer channel preferences, and advertisements viapaid search (Rishi,2017).
IntelligentOnline Store
In-builtautomated applications will establish the ideal landing page,generate keywords, compute conversion rates, write ad creative,manage and update bids, and determine profit per converted visitor.The system must spontaneously optimize content to enhance customerexperience. The system will include an inbox management functionalitythat will regulate how emails are sent to customers (Linden,2013).The system must be able to increase the customer traffic to theonline store. Secondly, it must create awareness of the firm’sgoods and services. Also, it must enhance repeat purchase and developincremental revenue opportunities for the product and services(Clark,2016).Lastly, the system must broaden and strengthen the firm’s brandname. The intelligent store will support mobile applications tocover the customers who prefer their urbane smartphones. Thesmartphones will then be connected to the loyalty data and providepersonalized communications (Linden,2013). The intelligent store will support social networking by buildingcommunities, getting feedback, and exchange of information.
Listof the Major Golf Websites
|
Company Name |
Product Information |
Customer Reviews |
Combination Purchase |
Combination Purchase |
|
http://www.onlinegolf.co.uk/ |
The firm’s website offers specific description of the product and links back to the manufacturer’s website for additional information. |
Yes The website provides links to reviews of the product and services to Amazon reviews. |
The website shows related products that customers buy after looking at certain items or what customers buy instead of the current item they looked. |
Yes The website indicates items which are frequently purchased together. |
|
http://www.golfdiscount.com/ |
The firm’s website provides specific description of the product. It also links back to the manufacturer’s website for additional information. |
Yes The website links reviews of the product and services to reviews found on Amazon. |
The website does not indicate related products that customers purchase after looking at a certain items or what people buy instead of the current item they are looking. |
Yes The website indicates items frequently purchased together. |
|
http://www.standrews.com/shop |
The firm’s website provides specific description of the product. It also links back to the manufacturer’s website for additional information |
Yes The website links reviews of the product and services to reviews found on Amazon. |
The website shows related products that customers buy after looking at certain items or what customers buy instead of the current item they looked. |
Yes The website indicates items frequently purchased together. |
Conclusion
Thetechnology will be valuable to Mr. Harrison’s business as it favorssmall size transactions. Additionally, the overall cost related tointegrating the technology is less costly. The intelligent store willfacilitate communication by allowing customers to make orders and payonline. The firm will be able to secure a competitive advantage inthe market.
References
Cho,Y. H., Kim, J. K., & Kim, S. H. (2014). A personalizedrecommender system based on web usage mining and decision treeinduction. Expertsystems with Applications, 23(3),329- 342.
Clark,R. M. (2016). Intelligenceanalysis: a target-centric approach.CQ press.
Grewal,D., Roggeveen, A. L., & Nordfält, J. (2017). The future ofretailing. Journalof Retailing, 93(1),1-6.
Linden,G., Smith, B., & York, J. (2013). Amazon. com recommendations:Item-to-item collaborative filtering. IEEEInternet computing, 7(1),76-80.
Prahalad,C. K., & Ramaswamy, V. (2013). Thefuture of competition: Co-creating unique value with customers.Harvard Business Press.
Rishi,O. P., & Sharma, A. (2017). MaximizingBusiness Performance and Efficiency Through IntelligentSystems.IGI Global Publisher. Hershey, PA.
Sharda,R., Delen, D., & Turban, E. (2013). BusinessIntelligence: A managerial perspective on analytics.Prentice Hall Press.