Golf Shop Project

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GOLF SHOP PROJECT 7

GolfShop Project

GolfShop Project

Thereare many online intelligent systems used by customers as they maketheir purchases for instance Vento, @Pay, GoogleWallet, and PayPal.Retailers seek to capitalize on such systems to keep customers intheir stores to increase sales volume (Rishi,2017).The intelligent systems help to build long-term connections withcurrent mobile, omnichannel consumers. Besides, the intelligentsystems help enhance productivity as well as collecting andevaluating data to attain correct metrics related to shoppers’operations and behavior (Sharda,2013).Online retailing using the intelligent system must ensure consumersenjoy a brilliant, personalized experience supported by quick productand price comparisons (Cho,2014).Also, it must provide on-spot suggestions based on their preferenceand purchase history.

PositiveCustomer Experience

Customerexperience will be enhanced via customer recognition, customerresponsiveness, and cust-omer appreciation whereby information willbe targeted in real—time to consumers based on their preferences(Grewal,2017).Furthermore, it offers new alternatives for returns and deliveriesthat support how consumers want to shop. The intelligent systemsensure PCI compliance and cyber security to protect shoppers.Currently, consumers are greatly empowered forcing retailers toreconsider their online store approaches and integrate newtrends/technology (Cho,2014).Harrison Kirby seeks to capitalize on an intelligent system toeffortlessly find, target, attract, and retain their customers.Additionally, the business needs to create loyalty programs toenhance customer relationship. There is need to ensure a frictionlessuser experience and accessing actionable insights for threetransaction criteria namely value, frequency, and recency.Additionally, the system must translate the quicker throughput intoactual income (Prahalad,2013).

IntegratingPayPal into the Online Store

Thecompany can use the PayPal to design its loyalty programs since afaster checkout leads to solid consumer adoption. Consumers visitingthe online store must receive incentives based on their lifetimevalue and visit frequency (Linden,2013).Targeting consumers will help solicit suggestions and ideas fromcustomers to enhance their experience. Besides, it helps in betatesting, piloting, and experimenting products and services with theconsumers (Cho,2014).The online golf store must provide an easier way to make paymentsuing the intelligent system. Such payment technologies like Vento,@Pay, GoogleWallet, and PayPal are some ways of streamlining thepurchasing experience. Harrison Kirby should integrate PayPal, anonline payment system to ensure a positive customer experience.PayPal is a global -technology and financial company which operatesin over 200 markets around the world. The firm offers an onlinepayment system that offers electronic options rather than traditionalpaper methods like money orders and checks (Clark,2016).The online golf store will join over 8,000 PayPal agents known as‘teammates’ using the Genesys® Customer Experience system toaccess 13 million merchants and serve over 170 million customersglobally. Besides, it drives over 25 billion of global sublimecustomer experience yearly.

Over1000 firms in more than 100 countries trust Genesys® is a well-knownonline intelligent system (Cho,2014).The system is considered as an efficient customer experience platformthat will empower Harrison’s business to create remarkable andseamless omnichannel relationships, journeys, and experiences (Rishi,2017).For over two and half decades, the platform has been customer-centricin providing on-premise and cloud customer engagement solutions thatlead to positive business performance. The intelligent system willshow the number of customers buying an item after viewing it,recommend related items, as well as recommend a mix of purchases(Grewal,2017). Additionally, the data driven automation will manage the display ofcontent, provide customer channel preferences, and advertisements viapaid search (Rishi,2017).

IntelligentOnline Store

In-builtautomated applications will establish the ideal landing page,generate keywords, compute conversion rates, write ad creative,manage and update bids, and determine profit per converted visitor.The system must spontaneously optimize content to enhance customerexperience. The system will include an inbox management functionalitythat will regulate how emails are sent to customers (Linden,2013).The system must be able to increase the customer traffic to theonline store. Secondly, it must create awareness of the firm’sgoods and services. Also, it must enhance repeat purchase and developincremental revenue opportunities for the product and services(Clark,2016).Lastly, the system must broaden and strengthen the firm’s brandname. The intelligent store will support mobile applications tocover the customers who prefer their urbane smartphones. Thesmartphones will then be connected to the loyalty data and providepersonalized communications (Linden,2013). The intelligent store will support social networking by buildingcommunities, getting feedback, and exchange of information.

Listof the Major Golf Websites

Company Name

Product Information

Customer Reviews

Combination Purchase

Combination Purchase

http://www.onlinegolf.co.uk/

The firm’s website offers specific description of the product and links back to the manufacturer’s website for additional information.

Yes

The website provides links to reviews of the product and services to Amazon reviews.

The website shows related products that customers buy after looking at certain items or what customers buy instead of the current item they looked.

Yes

The website indicates items which are frequently purchased together.

http://www.golfdiscount.com/

The firm’s website provides specific description of the product. It also links back to the manufacturer’s website for additional information.

Yes

The website links reviews of the product and services to reviews found on Amazon.

The website does not indicate related products that customers purchase after looking at a certain items or what people buy instead of the current item they are looking.

Yes

The website indicates items frequently purchased together.

http://www.standrews.com/shop

The firm’s website provides specific description of the product. It also links back to the manufacturer’s website for additional information

Yes

The website links reviews of the product and services to reviews found on Amazon.

The website shows related products that customers buy after looking at certain items or what customers buy instead of the current item they looked.

Yes

The website indicates items frequently purchased together.

Conclusion

Thetechnology will be valuable to Mr. Harrison’s business as it favorssmall size transactions. Additionally, the overall cost related tointegrating the technology is less costly. The intelligent store willfacilitate communication by allowing customers to make orders and payonline. The firm will be able to secure a competitive advantage inthe market.

References

Cho,Y. H., Kim, J. K., &amp Kim, S. H. (2014). A personalizedrecommender system based on web usage mining and decision treeinduction.&nbspExpertsystems with Applications,&nbsp23(3),329- 342.

Clark,R. M. (2016).&nbspIntelligenceanalysis: a target-centric approach.CQ press.

Grewal,D., Roggeveen, A. L., &amp Nordfält, J. (2017). The future ofretailing.&nbspJournalof Retailing,&nbsp93(1),1-6.

Linden,G., Smith, B., &amp York, J. (2013). Amazon. com recommendations:Item-to-item collaborative filtering.&nbspIEEEInternet computing,&nbsp7(1),76-80.

Prahalad,C. K., &amp Ramaswamy, V. (2013).&nbspThefuture of competition: Co-creating unique value with customers.Harvard Business Press.

Rishi,O. P., &amp Sharma, A. (2017). MaximizingBusiness Performance and Efficiency Through IntelligentSystems.IGI Global Publisher. Hershey, PA.

Sharda,R., Delen, D., &amp Turban, E. (2013).&nbspBusinessIntelligence: A managerial perspective on analytics.Prentice Hall Press.

Golf shop project

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Golfshop project

Golfshop project

Intoday’s digital world having an online presence is crucial. Itallows one to have a wide range of potential customers for one’smerchandise. The point of my paper, is to clearly elaborate on bestweb hosting solutions and logistic solutions providers.

Overviewof the companies

Whenresearching I found it this web hosting companies to be of great helpwhen establishing an online retail. I came up with the best webhosting providers that are suitable for a small business.

  1. Hosting companies

Inmotion hosting, HostGator Web Hosting, Web hosting hub and A2Hosting.

  1. Logistics and CRM

Whenlooking for a company with best solutions on logistics provider andcustomer relationship management (CRM) I recommend Lanetix(Khodakarami et al., 2014). Having a website can be great forbusiness because we live in a connected world where one can transactbusiness over online platforms such as websites (Da Costa 2016). Tocome up with a website, one needs to select a website hosting companythat facilitates hosting your site.

Profileof selection of the companies

Themain reasons I supported these companies is, most were simple to useand offered relatively affordable prices. Moreover, some hostingcompanies such as web hosting hub were ideal for start-ups. Hostgatorweb hosting in fact provided cloud hosting which is very effective inthat they offer high-security solution. I recommended Lanetix by itbeing one of the best product in the market. It can be operated overa phone (Ahmed et al., 2016). Therefore, you can utilize iteverywhere since the phone is portable. Additionally, it providesplanned alliance which is when your business works as a team with anamalgamated voice.

Conclusion

Inconclusion, I believe the selected companies will offer assistance inhosting a website for an online shop. I believe they are reliable andefficient in the services they provide. For CRM I think therecommended company gives the best solutions in logistics. Utilizingtheir services will transform the retail store to an online store.

References

DaCosta, E. (2016). Global e-commerce strategies for small businesses.Mit Press.

Khodakarami,F., &amp Chan, Y. E. (2014). Exploring the role of customerrelationship management (CRM) systems in customer knowledgecreation.&nbspInformation&amp Management,&nbsp51(1),27-42.

Ahmed,A., &amp Ahmed, E. (2016, January). A survey on mobile edgecomputing. In Intelligent Systems and Control (ISCO), 2016 10thInternational Conference on (pp. 1-8). IEEE.