Ourbusinesses today, search for better ways of serving their clients.They are innovating new ways of doing tasks, and because of increasedcompetition, new inventions such as new services are coming up(Chesbrough, 2013). Hence, we came up with a grocery assistant app toassist clients as they shop for groceries.
Thegrocery assistant app will serve clients better by saving them timeas they shop. The app will allow shoppers to add their family recipesinto the app or use recipes available in the app. The groceryassistant app will allow the purchaser in making decisions on whatthey want to make, select a recipe in the app and a list of neededgroceries is created.
Screeningis necessary because we need to ensure that it is feasible. Where wecheck if the idea can be implemented using the existing technology,and how well it can benefit the shoppers. Also, we need to checkwhether it is profitable and its competitive advantage. The Appshould be able to reach its targeted price so as to cover all costs(Feldmann& Kohler, 2015).
Thenext step is to test the service. Where, we will scrutinize the finedetails about the service, its features, purchasing and costsassociated with production, and the features the grocery assistantapp will provide. To ensure that this is what the shoppers need aclient feedback survey will be contacted. Marketing strategies willtest the interaction of customers with the app.
Wewill analyze the product, promotion, price, and placement. The appshould be able to satisfy the targeted customers. We will analyzewhether these customers are willing to pay for the app. An estimateof the sales volume and market size will enable us to price the app.The price will have an effect on profits, demand, and the supply.Promotional strategies will be in place to ensure demand goes up(Copley, 2014).
Theproductivity and dependability of the app need to be determined.Therefore, a quality assurance needs to be provided that will solvecommunication and technical challenges associated with the app(Flora,Chande & Wang, 2014).Also, the app will be monitored so as to take care of unexpectedrequests. The technical quality assurance will increase customersatisfaction, reduce costs and improve profit margins.
Therole of the test is to ensure the service is of quality and meets theneeds of the consumer because of its usage features. Hence,interviews must be contacted for the users so that we can go ahead tointroduce the app to organizations that produce cell phones and otherservice fields. This will help us know whether customers accept theapp before we fully launch it to the market.
Thisis the final stage. The expenses are high because it is where thegrocery assistant app is launched through various channels. Thedistribution channels need to be filled with the new product.Ensuring shoppers are aware of the existence of the app is paramount.Therefore, the timing of the launch is critical if we need to tap themarket and maximize revenues.
Somerisks are associated with the implementation of the grocery assistantapp. They include product size risks, business impact risk, risksrelated to customers, risks associated with the developmentenvironment, process issue risks, technical issue uncertainties, andexperience and size of the workforce (Taylor,2016).
Inconclusion, if we consider all the risks associated with the creationand implementation of the app we should be able to create an app thatis standard and of high quality. The app will be able to meet theclient`s needs efficiently
Chesbrough,H. (2013). Openbusiness models: How to thrive in the new innovation landscape.Harvard Busness Press.
Copley,P. (2014). Marketingcommunications management: analysis, planning, implementation.Sage.
Feldmann,N., & Kohler, M. (2015). Service Innovation Capabilities for IdeaAssessment: An Appraisal of Established and Novel Approaches. In TheHandbook of Service Innovation(pp. 145-167). Springer London.
Flora,H. K., Chande, S. V., & Wang, X. (2014). Adopting an agileapproach for the development of mobile applications. InternationalJournal of Computer Applications,94(17).
Taylor,E. (2016). Mobile payment technologies in retail: a review ofpotential benefits and risks. InternationalJournal of Retail & Distribution Management,44(2),159-177.