INSTRUCTIONAL GUIDE 1
Charity organizations and charitable donations have been on the riseover the past year, more so in the internet world. The number ofcharity donations in the past year has risen by 3%. While consideringonline donations, charitable donations are becoming more popular thanin the past with an increase of 9% in the last 3 years. This isindicative of the increased number of online charitable organizationsand a new breed of online donors. While this is a good sign in thecharity causes around the world, the drastic rise in the number ofonline charity organization calls for an analysis of the availablewebsites to find a suitable donation partner. Through an instructionguide, a brief compilation of all relevant websites relating to aparticular subject will be addressed. The guide will also go furtherto providing information about the websites, making recommendationsand justifying them.
Typically, the instruction guide aims at a wide range of audiencewithout limiting its target audience. However, the paper will have aspecial interest in users who are older considering some of themmight not be able to perform many online tasks. The research paperwill consider three websites for this instruction guide. The websiteswere selected from a list of recommended websites. The aim of theguide is to review the website for the most user-friendly andefficient (Fives, Barnes, Dacey & Gillis, 2016).
This study paper is aimed at creating an instruction guide on thesubject of charity and donation organization websites. Theinformation provided by the study is relevant to any individuallooking to partner with a charity organization. The paper is alsoimportant as it contains information on how to design and write agood user guide.
Outline of the
Overview of Relevant Websites
Three websites used were in the guide. Firstly, that of MacmillanCancer Support, which is http://www.macmillan.org.uk/Home.aspx. Thewebsite is run and updated by macmillan.org. The website is aboutraising funds for a good cause. The website is howler more tunedinto saving and donating to support people suffering from cancer. Thesecond website that was under review by this guide is Oxfamhttp://www.oxfam.org.uk/.The website is also run by a charitableorganization, Oxfam. The third and final website under review by theguide is Richmond Fellowship, http://www.richmondfellowship.org.uk/.The charity organization is mainly concern with raising capital forthe mentally disabled and the elderly. The three websites will betaken through an evaluation process which determines the mostrelevant website (Fives, Barnes, Dacey & Gillis, 2016). All theabove-mentioned organizations have a high reputation of doing well tothe society. They are highly reputable and people will do anything tosupport their wellbeing. They focus on different people, but the mainobjective is to make a difference in the society.
Guidelines for Evaluating Websites
The guide evaluation is meant to serve the client to the maximumextent, and as a result, the evaluation process is mainly based onthe clients’ requirements. Since a majority of the clients areelderly and some cannot handle moderate tasks on their computers, thewebsite has to be easy to use. The first evaluation measure is easeof use. The content on the website has to be legible and consistentwith writing principles. The clients are also looking to maketransactions over the internet, and hence security becomes a majorevaluation measure in this guide (Fives, Barnes, Dacey & Gillis,2016). Further, the purpose of the websites should be clear. Thecontent in each website should reflect the purpose, which is to helppeople overcome their different problems. The content should also beappropriate and comprehensive to add value to the intended audience.Enough information should be conveyed to ensure that the targetaudience feels worth visiting the websites. For instance, visitors’reviews as well as how frequent they visit the websites could makethe target audience have a sense of belonging. The name of thewebsite should also reflect its purpose. At the same time,functionality, especially the language used should be concise andclear for the audience to understand. The skills required to accessthe websites should be attainable by the target audience.
User security is an important aspect that should be considered beforeengaging in any transactions with a website. Firstly, for any ofmoney transaction to be successful, user security must be guaranteed.It will ensure the intended transaction is safe and will arrive atthe intended receiver. User security also ensures that the userdetails are not exposed to the risk of unauthorized access and fraud.For any organization that deals with donations or any other usermoney transfer system, user security is vital to ensuring donors orfinanciers visit the website again. It is only common sense that anindividual would not return to a website after his or her money hasbeen exposed to the threat at the website. User security is also anindicator of professionalism for any organization and is appealing toall members of society (Fives, Barnes, Dacey & Gillis, 2016).Every individual is worrying because of the increasing cyber-attacksas well as threats. In such case, for a charitable organization tomake the best out of the public, it must ensure that security is nota compromise. Notably, the three non-profit organization listed abovehave managed to remain competent for an extended period because oftheir knowledge and expertise of keeping their donors or financierssafe.
Sample Sections of the
This section of the guide will show the basic structure and workingsof and instructional guide. The paper will achieve this by creating ausability guide considering the three websites mentioned earlier.
The Macmillan Charity Support
The charity under the URL addresshttp://www.macmillan.org.uk/Home.aspx is run by the MacmillanFoundation and is aimed at raising funds for charitable uses acrossthe globe. The website is carefully designed with appropriate spacingof letter boxes and other elements of the website. The website hasimplemented a color scheme that is whiter blended with dark green andmakes for a visually appealing website. The website is alsouser-friendly as it has used simple and easy to understand language.The website is also appropriate for the older generation as it doesnot have complex procedures to become a member or make a donationlike some other websites. The donate bottom on the website is placedon the top right-hand corner. While this looks appealing, the usercould very easily pass without seeing the button. I recommend thatthe website relocates the button and place to a more visible placeand entices the viewer before requesting for a donation. The websiteuses PayPal and Visa Card money transaction that is secured withencryption (Fives, Barnes, Dacey & Gillis, 2016).
The website is used by charitable individuals and organizations toraise funds to be used in assisting the less fortunate. The user ofthe website opens the web page on their internet browser. The userthen views the different types of donations one can make or thecharitable acts embraced by the organization. Depending on the userneeds, a visitor will either visit the donations page oropportunities page. From the donations page, a user can choose apayment method and the amount he/she intends to donate. The user willthen confirm the details then enable the transfer of funds. If theuser, however, is not interested in making a donation the user canchoose from the available alternatives. The elderly group canregister to sell their products for a charitable reason. Clearly, thewebsite is designed to incorporate all the necessary features in thebest way possible. In such case, users can learn and also participatein various activities within the website without necessarily havingto experience major problems.
The second website under review belongs to Oxfam charityorganization. The website collects donations over the global sceneaimed at ending poverty, especially among the younger generations.The website contains multiple pictures and visually attractive webelements. The website links to the organization`s social mediaaccounts and other contact information. This website is not the mostappropriate for elderly donors or potential partners as it containsmodern web elements which are harder for the elderly to navigate. Thewebsite also has a mixture of many pictures and details that it mightbecome confusing, especially to the older generation. The font usedis consistent throughout the document and is `Ariel`. The website canimprove from considering a broader target market and making thewebsite more user-friendly to other users. The contact details arealso difficult to locate from the home page (Fives, Barnes, Dacey &Gillis, 2016).
Meanwhile, the website incorporates different topics that users viewonce they clink on the link. Each and every icon helps the users tounderstand its objective and why people should donate. Clearly, thewebsite has revealed different people from around the world and theproblems they are facing regarding poverty. It also gives one achance to navigate charitable gifts, which one can buy to support theprogram, the online shop, volunteers, running activities, which helpto motivate people to donate and even different crisis from aroundthe world. Typically, the site has compiled all its features at oneplace. Users do not need to search or even employ any type of skillsto navigate and participate in their programs.
The website is run by the Richmond Foundation which is aimed atcollecting donations for charitable purposes. The website hasimplemented color schemes of black and grey colors, which blends welland is visually appealing to the website viewer. The website has usedsimple cartoon type graphics and icons which are interesting andappealing to the reader. The website also implements a simple layoutand arranges the content in a clear manner. The use of simplelanguage and easily understandable ideas makes the website suitablefor all kinds of readers and viewers. The website is suitable forboth the young and the older generation as the site does not try toattract a particular audience at the expense of the others. Thewebsite is comfortable to use even for the elderly who do not possessany technical computing skills. The donate button is clearly visiblefrom the home page of the charity organization. Although the websitewas masterfully designed, there is still room for improvement.Diverse communication platforms, for instance, would assist thewebsite to attract more viewers and eventually more donations. Thewebsite has not made proper use of social media platforms which havethe potential for reaching billions of users across the globe. Thiswebsite instructional guide, however finds that this website,Richmond Fellowship is the most suitable website for any charityorganization that mainly consists of elderly members.
The main content displayed on the website targets to make adifference on all health-related issues. In such case, it has thehighest potential of attracting both people with need and donors. Thesite has stories of different people who have received help from theprogram. Donors feel obligated by reading the stories, an approachthat helps the organization to remain productive.
Additionally, this website offers various programs which may help tocounter the problem of substance abuse among teenagers, catering forthe elderly among other charitable actions. The website reports thatpositive results were realized with the incorporation of thisprogram. This is because the screening entails student assessment bythe medical practitioner, counselling, analysis through testing andrehabilitation in case an individual has been identified as one ofthe abusers. This program has been realized to impact the behaviorsof such addicts positively. They have now become responsible peoplein the society and hence leading to economic prosperity of a nation.Moreover, carrying out education programs in schools on the dangersof drug abuse has been known to reduce the number of drug abusersamong the students. The collaboration between the community, schoolsand medical providers has been known to cause positive transitionsamong the adolescents.
The website is similar in usage to the other websites. The user canview the website from their web browser. The user can then choosefrom the multiple categories of charity ranging from teens to theelderly. The website offers different choices for the differentpossible visitors. The visitor can donate funds or time of volunteerto a cause they are agreeable. The website is equipped withMasterCard security for all transactions that are done on thewebsite. Donors are promised the best experience hence most of themtend to come back while others refer their friends and family to thewebsite. Richmond Foundation knows that its success lies on donors aswell as well-wishers. Therefore, it is its objective to make suchindividuals feel safe and at the same time have a sense of belonging.
Ethics and its Influence
People tend to abide by certain principles while engaging in variousactivities due to ethics. There are some limits that people cannotexceed both at the workplace and during one’s personal moments.Apparently, good communication tends to correlate with ethics in thefact that they motivate trust among employees. Trust is an aspectthat all entities should embrace. The perception of right and wronghelps individuals to create a trustworthy working environment. It isalso essential to know that employing unethical behaviors in anycontext can lead to severe consequences. For instance, incompetentbehaviors can lead to loss of sales, withdrawal of potentialcustomers, and even loss of essential partners. Clearly,organizations that employ ethics in all operations tend to yield highperformances because of credibility and effective partnership.Besides, ethics make it is easy for managers to make effectivedecisions. Ethics in this paper was utilized to keep the names anddetails of the participants’ secret. It is wrong to publicly ordistinctly reveal the identity of other people without their concert.Ethics help people to define what is good or wrong, hence being ableto live peacefully with others.
The paper concludes that great web design is one of the evaluationcriterion used by many guides. Creators and designers of websitesshould then pay attention to the subject as it might determine theamount of donation an organization will receive. The principles ofdocument design are also applicable to websites as well written workis interesting and appealing whether on a document or a website. Theease of use and readability of a website is vital to its success, andmore designers should have this in mind. An easily readable work ismore appealing and attracts more attention as compared to workwritten with difficult language and hard to read fonts. Instructionalguides are important to users as they provide information on where tofind the information they are looking for or even where to find thebest experiences. At the same time, they can help designers changetheir way of doing things. In the 21st century, users’ opinionshave become not only a necessity but also a major aspect ofcorporations.
Fives, H., Barnes, N., Dacey, C., & Gillis, A. (2016). Assessingassessment texts: Where is planning?. The Teacher Educator,51(1), 70-89.