Internet Marketing Student`s

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InternetMarketing

AnnotatedBibliography

Gangeshwer,D. K. (2013). E-commerce or internet marketing: A business reviewfrom

Indiancontext. InternationalJournal of u-and e-Service, Science, and Technology,6(6),187-194.

Thearticle explores the theoretical understanding of search enginemarketing (SEM) and illustrates the most significant factors thatmotivate online shopping. The paper explains that internet marketinghas already dominated the product markets by enhancing onlinecustomer services and also allowing for a company to reach existingand new customers easily. Additionally, the article explains that theinternet technology has played other roles that include ordering forproducts and services online, advertising of goods, and allows forinteraction with supplies. Other benefits include reducing the costincurred in managing orders and enhance service delivery. The paperalso illustrates how most businesses have adopted search enginemarketing and the benefit such companies has been enjoying(Gangeshwer, 2013).

Hsu,C. L., Chuan-Chuan Lin, J., &amp Chiang, H. S. (2013). The effectsof

bloggerrecommendations on customers’ online shopping intentions. InternetResearch,23(1),69-88.

Thearticle analyzes the importance of blogging for consumers in makingdecisions involving online shopping. The paper though explains thatthe recommendations by blogs to consumer purchasing decisions are notwell understood. Therefore, this article focuses on examining whetherthose who read blogs trust the information gathered and if they doutilize it in making purchasing decisions. The reputation of theblogger is an important part of the online marketing where those whohave presented credible information on products and services tend tobe more dependable and can be trusted by consumers. The study by Hsuet al (2013) explains the importance the electronic word-of-mouth bybloggers as a marketing strategy. A business may target bloggerswhose reputation is highly perceived by readers of their blogs.

Nosrati,M., Karimi, R., Mohammadi, M., &amp Malekian, K. (2013). InternetMarketing or

ModernAdvertising! How? Why. InternationalJournal of Economy, Management, and Social Sciences,2(3),56-63.

Thisarticle illustrates a study on internet marketing and defines how itworks in the business world. According to the research paper, onlinemarketing strategies are in most cases integrated with traditionaladvertising approaches such as the use of newspapers, radio,televisions, and magazines. Additional, the article presents a shorthistory of internet marketing such as search engine optimization,marketing communications, display advertising, email marketing,content marketing, social media marketing, affiliate marketing,content marketing, referral marketing, and search engine marketing.Most businesses in the world are making use of such types of internetmarketing that are considerably cheap and can reach a large targetgroup within short time duration.

Persaud,A., &amp Azhar, I. (2012). Innovative mobile marketing viaSmartphone: Are

consumersready?. MarketingIntelligence &amp Planning,30(4),418-443.

Thearticle analyzes the opportunities that increased use of Smartphoneby consumers creates to the marketers. The paper attempts to find outwhether consumers are willing to accept the use of Smartphone formarketing. According to the paper, the brand trust, shopping style,and value are the key motivating factors for the use of Smartphonefor mobile marketing. The research also explains the importance ofthe use of Smartphone to engage consumers in online dialogues tobuild relationships that would encourage building loyalty andincreasing purchase. The use of Smartphone has increased globally,and most businesses are targeting the users of such phones during thebrand promotion (Persaud &amp Azhar, 2012).

Ström,R., Vendel, M., &amp Bredican, J. (2014). Mobile marketing: Aliterature review on its

valuefor consumers and retailers. Journalof Retailing and Consumer Services,21(6),1001-1012.

Thepaper illustrates the current knowledge on the way mobile marketingcan result in increased value of retailers and customers. Accordingto the research paper, use of mobile devices for shopping byconsumers has shown to change the customer behaviors and alsointroduced new behaviors that are different from the ones illustratedby those using laptops and desktops for shopping. The mobile devicesmarketing involve the use of scanners, GPS, and camera to increasethe efficiency of online shopping. Additionally, the paper focuses onthe importance of mobile marketing in creating value for retailersand consumers and thus enabling development of managerial tools andconcepts. The managerial tools provide the managers with increasedunderstanding of benefits enjoyed when a firm employs mobilemarketing strategies (Ström, Vendel, &amp Bredican, 2014).

Tiago,M. T. P. M. B., &amp Veríssimo, J. M. C. (2014). Digital marketingand social media:

Whybother?. BusinessHorizons,57(6),703-708.

Thisarticle illustrates the changing consumer behavior that necessitatesbusinesses to rethink the marketing strategies such companies haveemployed or the ones that they need to embrace. The researchconducted in this paper focuses more on the customers than on thebusiness since it aims at facilitating the understanding of onlinemarketing and the use of social media by the firm. The paper alsoanalyzes the benefits and shortcoming that are associated withdigital marketing. According to the article, firms and othermarketers using e-commerce focus mainly on their relationship withtheir customers. Among the shortcomings of online marketing mentionedby the paper include increased competition and the fact that thebusiness cannot reach the potential customers who do not have accessto the internet (Tiago &amp Veríssimo, 2014).

References

Gangeshwer,D. K. (2013). E-commerce or internet marketing: A business reviewfrom

Indiancontext. InternationalJournal of u-and e-Service, Science and Technology,6(6),187-194.

Hsu,C. L., Chuan-Chuan Lin, J., &amp Chiang, H. S. (2013). The effectsof

bloggerrecommendations on customers’ online shopping intentions. InternetResearch,23(1),69-88.

Nosrati,M., Karimi, R., Mohammadi, M., &amp Malekian, K. (2013). InternetMarketing or

ModernAdvertising! How? Why. InternationalJournal of Economy, Management and Social Sciences,2(3),56-63.

Persaud,A., &amp Azhar, I. (2012). Innovative mobile marketing viaSmartphone: Are

consumersready?. MarketingIntelligence &amp Planning,30(4),418-443.

Ström,R., Vendel, M., &amp Bredican, J. (2014). Mobile marketing: Aliterature review on its

valuefor consumers and retailers. Journalof Retailing and Consumer Services,21(6),1001-1012.

Tiago,M. T. P. M. B., &amp Veríssimo, J. M. C. (2014). Digital marketingand social media:

Whybother?. BusinessHorizons,57(6),703-708.