CDWwas founded in 1984 at it provides a wide range of technology-relatedsolutions to its customers who are mostly businesses, governments,academic institutions and healthcare firms. The firm providesservices to three countries including the United States of America,Canada and the United Kingdom. Currently, it serves around 250, 000customers. This article is aimed at suggesting a response from thefirm to address the needs of academic institutions in the UnitedKingdom. More so, in addressing the response, the essay will mainlyfocus on the corporate social responsibility of the company in theeducation sector. In the course of the company`s formation, thefounder, Mr Michael Krasny developed a list of guiding principles.Most of these codes are directed towards the accomplishment of thecompany`s corporate social responsibilities. Moreover, the firmproduces an annual report detailing its activities regarding thesame. One of the company`s philosophies of success is, ‘people dobusiness with people they like.` Therefore, the company iscontinuously looking for better ways to come up with a greatercustomer experience by living its purpose and value at everytouchpoint of the schools that it provides services to. The variousindustry awards and recognition CDW has received serve as clearevidence of the company`s commitment to social responsibility.
Duringthe 1984-1994 timeframe, rapid growth in the number of computers inUK schools was observed. On average, every school had 85 computers bythe end of the period. As a result, the country was ahead of mostnations in terms of availability of basic computer hardwarecomponents in schools. The availability could be attributed to thechain of government engagements in the early 1970s. The UnitedKingdom Schools Council came up with a project that was aimed atexploring techniques through which the use of the computers could beincorporated into the curriculum. The government came up with theMicroelectronic Education Programme which taught students aboutmicrocomputing. The teaming up of the state and local authorities in1982 was a major breakthrough. Installation of computers in schoolsgained momentum and Information technology was included in theNational Curriculum. Currently, most schools in the country have atleast one computer (Lin et al., 2003, pp.59). Most children are nowable to learn how the former work and also develop ideas andprograms. However, there are many challenges and requirements facedby the education sector in relation to Information Technology. CDWtries as much as possible to address such issues.
Theincorporation of IT in many schools` curriculum has led to thepreparing of young people for life after school (Whitley, 1997,pp.22). The United Kingdom government introduced coding in thecountry`s curriculum in September 2014. Nevertheless, many schoolsfaced the challenge of implementing the same in their schools in away that was inspiring, harmless and cheap. CDW education andtechnology team came in to help the institutions to achieve their setgoals. Rather than the replacement of committed and charismaticteachers, the company aims at improving and reinforcing the value ofeducation that they provide to the kids. CDW has helped academicinstitutions to provide better learning to their students. It hasdone the latter by partnering with in-house teams. Consequently, ithas enabled the creation of course materials that are more visuallyexciting and interactive. Through its endeavors, the company hashelped schools that needed to recognize the individual learningstyles of the students. Just like every student requires an avenue todiscover new things, the company realizes that every school has adifferent approach to integrating technology into its curriculum.Therefore, CDW provides a broad range of solutions and services, fromwhich the schools chose the appropriate technology that fits thestudent and staff needs. More so, the company has accreditations forall the major technology merchants. Consequently, it can work withany academic institutions from the organization of its currentinfrastructure, through financing the new apparatus, to the choice ofapps to be installed in all the devices to be used in the school bythe students and staff.
Agood example of a school that has been significantly helped by thecompany is the Bolton School. It is one of the best performingindependent academic institutions in the North of UK. The school`sadministration, which is committed to IT and believes in deliveringold-fashioned values using modern technology, joined hands with CDWin a project that was aimed at improving e-learning in the school.Education specialists from the company helped the school to design acommissioned organization strategy for their fleet of iPads. CDWprovided 2,500 iPads and also supported in the configuration of theirproductivity software. Together with the school`s IT team which wasled by Tony Fox, the company managed the wireless connectivity of thedevices. Also, in consultation with the school`s administration, thefirm selected essential productivity apps for the students. Thecompany displayed its expertise in Apple technology by allowing theschool to communicate in case the system had any challenges. More so,through the help of the company, the school was able to identify themost cost-effective method to manage the fleet. Bolton School nowenjoys the latest technology, and when it needs an upgrade in thesystem, the procedure is manageable and less costly.
Manyschools find it hard to integrate special needs students into thegeneral classes. The resources in such schools do not fit the needsof the students with disabilities. The use of specialized devices andcomputers is essential in such situations. (Dahlberg, 2001, pp.145).CDW understands this. Therefore, it provides devices that areequipped with universal functionality. Some of the devices haveapplications that enable speech recognition, Braille displays andscreen-reading tools. Apart from IT-related help, the company alsooffers employment opportunities students who graduate with highgrades from some learning institutions to which it provides itsservices. This action motivates students to work hard regardingacademics.
Inconclusion, it is important for every organization to understand theconcept of corporate social responsibility and how to integrate itinto its activities. Ethical behaviour is crucial for both thecompanies and the economy of a country. Every customer has theirunique needs and requirements. By addressing the latter, the companyallows for mutual benefit as the client gets and appreciates theservices provided, and the company makes profit in the long run.
Dahlberg,L., 2001. Computer‐mediatedcommunication and the public sphere: A critical analysis. Journalof Computer‐MediatedCommunication.
Whitley,B.E., 1997. Gender differences in computer-related attitudes andbehavior: A meta-analysis. Computersin human behavior.
Lin,Y., Zhang, W.J. and Watson, L.G., 2003. International Journal ofHuman–Computer Studies.