Nameof the Student
Organizingthe Function for the New Program
Createa Sales Plan
Thedocument (sales plan) is the backbone of the entire process oflaunching the product. It will entail the information regarding salesgoals, related activities, target market, and the timelines. As amarketer, the plan will enable me to know where to start so as toachieve the final objective. Factors such as marketing research andpricing can act as essential guidelines (Kahn, 2014).
Thefirst step is to sell directly to consumers so that the organizationcan have first-hand information on how the consumers are respondingto the new product. The feedback will enable the hospital to refineand package the product as desired so as to meet the customer needs(Kahn, 2014).
Accessingthe market population through the social media platforms is easy. Thecompany can use Facebook, Twitter, and other sites to advertise thenew product. Creating a YouTube channel will enable the organizationto give a brief explanation where people can subscribe to get moreinformation. Furthermore, using affiliate marketing strategy canallow the hospital to advertise the new products in differentwebsites (Kahn, 2014).
PossibleObstacles in the Process
Launchinga new product entails accurate marking of every functional aspect ofthe company. Lack of focus on things such as dates, roles, personnel,and projects will cripple the whole process. It is a challenge for agrowing organization that has management and staff problems (Tracey,Heide & Bell, 2014).
is the principal purpose of a product launch. If the hospitalneglects the whole concept, there are shortcomings that it will facein the long run. Putting these efforts later in the productdevelopment phase will have a little impact on the product launch(Tracey etal. 2014).
ProgramAspects Necessary for Success
Startingearly is the whole idea of time management. Early preparations willenable the marketing team to be ready before the time for productlaunching. As a deputy marketing manager, it is my responsibility toensure that the organization starts to get ready, two months beforethe real day. Such will give us time to correct the possible errors(Allen, 2015).
Workingwith Industry Analysts
Establishingan early relationship with these experts will enable us to work usingthe best industrial practices that will meet the market standards. These professionals are conversant with the market trends anddynamics necessary for success (Allen, 2015).
Involvethe Right Partners
Keyplayers on the market who have a financial stake and influence in thebusiness should be present during this period. These individuals willspread the information about our new product line to the entiremarket, thus increasing the chances of success (Allen, 2015).
Howto Utilize Focus Groups
Insteadof using the regular surveys to collect data, focus groups willenable the Department to gain an insight on the response ofconsumers concerning the need for the new product. Unlike the surveyswhich have fixed questions, people in focus groups can be able tobrainstorm and give a different dimension of any idea in thediscussion (Babin & Zikmund, 2015).
Iwould use these groups in market research to capitalize on theability of the decision-makers to talk to potential clients directly.From such discussions, I would be able to gain more knowledge aboutthe brand and the product. The information from these events willenable my team in the preparation process discussion (Babin &Zikmund, 2015). The market variables that are likely to affect theaccuracy of information by using other means of market research willnot be a case in focus groups. I will ensure that the discussionsprimary objective remains to be the new product line discussion(Babin & Zikmund, 2015).
CompetitiveAnalytical Strategies to Employ
Nurturingan Analytics Culture
Ifan organization adopts the culture of analytics, it will advance indata management processes and growth of talents. With thesecapabilities, it will be easy to integrate business analytics andinformation management into a major strategy for the firm`s success(Wedel & Kannan, 2016).
Becominga Data Provider and a Data User at the Same Time
Theorganization should be able to produce reliable information about thefuture of the industry. Instead of offering the ideas for the market,we should be able to use the same information to position thishospital in a competitive position for the future (Wedel &Kannan, 2016).
AskingHard and Realistic Questions
Analyticalinnovation entails developing best tools that can give accurate andreliable responses. Questions, in this case, provide a roadmap forthe continuous improvement of the whole system in the business. Itwill also enable the management to set both short and longerachievable goals (Wedel & Kannan, 2016).
Quantitativeand Qualitative Data Sets Incorporated Market Research
Inconclusion, the quantitative data sets that our department can useduring a marketing research include the values or counts such as thenumber of people, units of products, and the cost in dollars. Theyare expressed as numbers. Qualitative data sets are measures oftypes. In our marketing research, we shall use names of geographicallocations and cities. We shall also use occupations and main economicactivities (Babin & Zikmund, 2015).
Allen,K. R. (2015). Launchingnew ventures: An entrepreneurial approach.Nelson Education.
Babin,B. J., & Zikmund, W. G. (2015). Exploringmarketing research.Cengage Learning.
Kahn,K. B. (2014). Solving the problems of new productforecasting. BusinessHorizons, 57(5),607-615.
Tracey,P., Heide, J. B., & Bell, S. J. (2014). Bringing “place” backin: Regional clusters, project governance, and new productoutcomes. Journalof , 78(6),1-16.
Wedel,M., & Kannan, P. K. (2016). analytics for data-richenvironments. Journalof , 80(6),97-121.