Online Shopping

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As people become extremely busy owing to the nature of the jobs thatthey do, visiting stores and supermarkets or movie shops to purchasegoods is becoming tough. Business people and different enterprisessaw the opportunity to come up with the idea of online shopping. Thisis a form of trade where retailers sell their products to the clientsthrough the internet. Customers can either use a desktop computer,laptop, tablet, or even a Smartphones to make online purchases(Windwalker 85). Typically, the customer opens the retailer’swebsite and selects the products, which he or she wants to buy. Forinstance, customers can visit the Amazon website and purchase books.Notably, since the buyer and the seller are miles away from eachother, payments are typically made through credits or through onlinepayment services such as PayPal. There are various advantages toonline shopping, as well as some shortcomings.

Thesis: Although online shopping offers convenience to thecustomers, have cheap products, are open throughout, and offer avariety of goods, it is evident that the risk of fraudulentactivities and substandard products is high.

In comparison to physically going to a store, online shopping offerclients time and energy convenience. It is evident that online shopsare open throughout and customers and make their purchases anytimeeven in the middle of the night. Further, online shopping does notrequire any dress code. Since the payments are made electronically,it is clear that this form of electronic shopping is easy andcustomers do not need to visit banks or ATM machines to makewithdrawals. Additionally, employees are always busy in theirworkstations have the opportunity to make purchases while still atwork (Suen 70). Some online stores offer clients their purchasesrecords, and this can be useful in managing one’s expenditure. Moststores and supermarkets are grappling with the small parking areas,and shoppers struggle to find parking. Online shopping solves thisproblem since they do not have to leave their houses or even spendmoney on gas while visiting stores.

There are many online stores, and this means that there are numerousproducts to choose from. Further, there are sites where customers cancompare prices and availability of products in various stores. Thevariety of goods implies that the client can select the best productsthat serve his or her needs. In addition, the products from differentonline stores will have different prices and, therefore, customerswill have the opportunity to purchase low-priced products (Windwalker112). Even though the risk of buying low-quality products is there,customers have the chance to read online reviews from fellow onlineshoppers and only buy their products from established stores with agood reputation. For example, E-Bay and Alibaba are establishedonline stores and clients are guaranteed of the quality of goods thatthey purchase.

Despite the above advantages of shopping online, there are a numberof shortcomings that make online purchases ineffective and risky. Therisk of buying substandard products is usually high especially whenthey are offered at low prices. Some customers will run to new onlineretailers who sell their products cheaply but deliver substandardproducts (Kasser 125). This is especially when the retailer and thepurchaser are miles away from each other. For example, when a buyerin South Africa buys a car or clothes online from Dubai, he or shemight end up receiving low-quality products. Another major risk ofonline shopping revolves around fraudulent activities. There havebeen numerous cases where online shoppers have been conned of theirmoney. Most of the online shops require clients to share their creditcard number and hackers take this opportunity to hack into people’sbank accounts and transfer money. Additionally, there are cases whereclients have ordered products, and they have not been delivered aftermaking the payments (Noh and Carol 102). Besides, clients’ personalinformation is at risk of being shared with third parties. This wouldcompromise their personal information, and it could be used for thewrong reasons. Lastly, clients who buy products online do not havethe opportunity to try out the products such as clothes. This meansthat there are many cases of returned products and this means thatclients receive their products late.

While concluding, there is no doubt that shopping online is a trendthat is fast gaining momentum across the world. People arecontinually becoming busy, and the need for convenient shopping isrising rapidly. People are now working for long hours and lackingtime to visit stores and supermarkets to do their shoppingphysically. Notably, this form of electronic shopping has someadvantages and disadvantages. Besides being convenient to clients interms of time of shopping, parking, and a variety of products,shopping online offers products that cheaper. However, there arevarious risks associated with this form of shopping. There arenumerous fraudsters online and sharing personal information such ascredit card numbers might lead to loss of money. Besides, cases ofundelivered products after payments have been made are rising leadingto huge losses.

Works Cited

Kasser, Barbara.&nbsp Directory for Dummies.Hoboken, NJ: Wiley Pub, 2014. Print.

Noh, Mijeong and Carol, Warfield.&nbspConsumers` priorexperience and attitudes as predictors of their online shopping beliefs, attitudes,and purchase intentions in a multichannel shopping environment. Auburn, Ala, 2015. Print.

Suen, Anastasia. Downloading and Safety andPrivacy. New York: Rosen Central, 2013. Print.

Windwalker, Stephen.&nbspBuying books Online:finding bargains and saving money atbooksense stores, Amazon’s marketplace,and other online Sites. Belmont, Mass: Harvard Perspectives in Entrepreneurship, 2012. Print.

Online Shopping

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Electroniccommerce in the business industry allows clients to purchase goodsfrom vendorsthrough the Internetwith the help of a web browser. This paper expounds on the effectsthat this trend has on the business regardingsales and composition of wholesalersforce along with means that salesperson can use buyer behaviorintelligence to implement adaptive selling techniques along withcoming up with a scalable policy for the growthof the institution.

Arguably, thedevelopment ofe-commercehas led to reduced prices of commodities hence leading to lowerinflation in the market. Empirical evidence available indicates thatprice increase dampening effect as a result of the escalationin e-commerce is limited. Nonetheless, the above findings alwaysmireinuncertainty due to limitations in the information. Due to reducedinflation rate, e-business has recorded manyhigh sales compared to businesses that still depend on traditionmeans of selling their commodities (EconomicBulletin, 2015).

There areseveral ways by which organizations can use buyer behaviorintelligence to selling techniques hence recording high sale.

Relationshipselling and marketing:these are attempts by the firmsto try and improve their liaison with their customers.

Personalselling:it is asaledescribed as person-to-person trade it involves the sales personconvincing the clientsthatparticular commodity will satisfy their needs. Lastly, thesalespersonshould develop a good rapport withtheir customers’hence building trust between the parties this brings a sense ofconnection that may go a long way in benefiting and enabling theorganization to record high sales thus considerable profits (Kasar,2016).

Inconclusion, e-commercehas affected sales in different aspects including reducingthe inflation hence increasing sales. There are several ways in whichsales person can use buyer behavior intelligence to implementadaptive selling techniques along with coming up with a scalablepolicy for the growthof the institution. It includes the use of personal selling andrapport building.


EconomicBulletin. (2015). The potential impact of e-commerce on prices andinflation. Effects of e-commerce oninflation, pp. 51 – 54.

Kasar, A. (2016). Thesis Degree Programme inBachelor of Business Administration Sales and Marketing. ExploringRapport Building in B-to-B Sales, pp. 5- 11.