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Whenconducting research, it is important to gather information andopinions from the general population to enable the researcher tocarry out data analysis. Since it is not practicable to getinformation from every member, only a subset or a representation ofthe general population is utilized to perform the research. ,therefore, refers to a research technique where a researcher getsopinions and information from a subset of a particular population torepresent the whole population.


allows researchers to work with a considerable amount of data inbuilding up analytical models in a more sophisticated manner[ CITATION Alb151 l 1033 ].Researchers find sampling useful when dealing with large sets of datasince it ensures efficiency in analyzing the data. The cost ofsampling is low since only a proportion of the entire population isselected. Moreover, it is a suitable method of studying thepopulation with limited resources[ CITATION Alb151 l 1033 ].It is convenient for the organization because fewer resources arerequired. Finally, sampling takes less time and the accuracy if thedata is high.

Exampleof in Business

Businessorganizations conduct sampling to establish various aspects ofperformance in the market. For instance, an organization can conductsampling to understand customers’ expectations, needs, andsatisfaction level hence, find ways of improving the products andservices. Market research requires sampling in establishing alucrative market niche thus helps in expanding the customer base[ CITATION Alb151 l 1033 ].Business organizations undertake sampling procedure to establishpotential customers before inventing a new product.


Inconclusion, sampling accomplishes an essential role in theperformance and productivity of a business organization. Researchersprefer the use of sampling in undertaking research studies because ofthe associated benefits. Therefore, the utilization of samplingmethod helps analyze data effectively and efficiently.


Albright,C. S., &amp Winston, W. L. (2015). BusinessAnalytics: Data Analysis &amp Decision Making 6th ed.Boston: Cengage Learning.