Start Something that Matters

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StartSomething that Matters

UniversityName

Questionone

DiscussionQuestions

1)They all love the story and want to be part of it. That is partly thereason why TOMS becomes successful and a big brand—support fromcustomers, employees, and business partners.

2)Werby Parker uses the same business model as TOMS. For every pair ofeyeglasses, they sell they donate one to a person in need, throughbusiness partners such as Vision Spring.

3)For-profit organizations can control and manage their finances betterthan nonprofit organizations that depend on donations. Their businessmodel is not dependent on donations which gives them more freedom torun their business.

4)Another problem that might benefit from this type of business modelis deforestation. Companies can plant a tree for every sale theymake this might even help to mitigate effects of climate change.However, the availability of land to plant the trees might be aproblem.

5)No, it would have been difficult for such a model to work, due to thelow level of technological advancement. Consumer culture has changedin the present times, as consumers do not want only to purchase aproduct, but want to be associated with the product.

Wordsinto Action

  1. – Homelessness-build low-cost housing

-Public transport-encourage use of bicycles by developing a bicycleyard.

-Litter-providedustbins and encourage the use of recyclable materials.

-Lowlevel of education –create a company for people to donate books

-Deforestation-encourage people to adopt trees, and for every tree they adopt, theyget abonus.

2)Dolls would not have been considered commercially viable in the oldendays. But nowadays we have multi-billion dollar companies that sellonly dolls.

3)The company I chose was Apple. Their story is based on quality,elegant products that would be enjoyable to use and be prestigious.

ChapterTwo

DiscussionQuestions

1)I would spend my time trying to make the environment better. I wouldplant trees and encourage people to do so, and create trees plantingcampaigns. This would help to mitigate the effects of climate changeand global warming.

2)I would make sure that my stories are true (not faked) and that theyrelate to consumers concerns about the world they live in.

3)Yes. Such a business would exist since the philosophical idea is thesame irrespective of the types of products being given. It will notbe confusing if the idea is to do something good for another person.

4)Yes. There was a time I had traveled to Africa and noticed that mostschools there do not have books. I was so heart-breaking to see fivestudents reading the same book, that it would make a good story forme to start a business that can donate books to them.

5)I would advise them to follow TOM’s business model, it will notonly improve their sales, but they would be assisting needy people inthe society and making the world a better place.

Wordsinto Action

1)Colgate. The best way for Colgate to communicate its stories is touse the giving business model. When they give, customers feel thatwhen buying their product, they are part of something bigger thanjust business.

2)I bought a Lenovo ThinkPad L420, simply because a friendrecommended that it is the most eco-friendly laptop in the world.

3)Apple Inc., the name of the company, is the fruit Apple which isknown for its nutritional value and is expensive. These are theprinciples that Apple Inc. stand for—quality, value and expensive.

ChapterThree

DiscussionQuestions

1)Back in high school I always wanted to play basketball. But I wasa little bit shorter than the other players, so I shied away fromplaying because I was afraid I would not be good at the game.

2)The worst mistake I have ever made was dropping out of school tostart a business. Though the business failed and I had to go back toschool, I do not regret the decision, and the consequences were notthat bad either—I only lost $500, and six months of my life.

3)If I had no fear at all, I would go back to playing basketball andwould try crazy business ideas and would not worry whether they wouldwork or not.

4)One strategy of dealing with fear is to write all the things Ifear would go wrong and what I might lose, and all the things that Imight benefit if things go right. Fear is a good thing since itprotects us against harmful activities.

5)To overcome fear, Blake advice that we should remember the storythat made us start the idea. We should live the story and forget thefear.

Wordsinto Action

1) -Employing people without the right skills for the job

-Raisinglittle money for startup

-Focusingon making money and sacrificing on developing the product and thecustomer experience.

-Ignoringfeedback from clients

Toovercome them, I kept to my story, and the reason why I started thebusiness in the first place.

2)The fear that I felt in this case was rational, I had a nastyexperience the last time I started a business and it failed. So, thistime I was afraid the same thing was going to happen.

3)Steve Jobs the founder of Apple Inc. feared that all his inventionswould be obsolete due to the rapid technological development when hewas starting the company. But that did not deter him from startingit he said that even if he lost everything to the company, theexperience would be worth it.

ChapterFour

DiscussionQuestions

1)Having limited resources during startup enables you to becreative. This is an advantage because it will help to reducewastages in the future when the company grows. Financial resourcesand clients are a must have when starting a business.

2)The internet is a free resource that any business nowadays shouldutilize. I would reach out to my parents for financial support sincethe internet will only provide me with a marketing channel.

3)When the business gets bigger, they face logistical challenges andmanaging financial issues, employees lose focus, and maintaining abrand name. The only way to keep the magic of the startup phase isto live the story.

4) When sourcing for interns, Blake placed an ad on craigslist thatwas designed to look as if the company was big. When Nordstromcalled, Blake did not reveal the size of the company and the reasonwhy they could not deliver the 100 shoe order. Smaller companies havesmaller office space where all the employees work from, making allthe employees feel equal. This enhances teamwork in the company (Mycoskie, Blake, 2011, p. 72).

5)Apple Inc. started in a garage and ended up becoming one of thelargest computer companies in the world. This kind of humblebeginning has shown me that it is possible to start things fromscratch without a lot of resources.

Wordsinto Action

1)Plastic containers can be recycled and re-used. Therefore, I wouldcollect plastic containers waste and recycle them, then sell them.

2)When given a million dollars, I would buy unnecessary startupbusiness equipment’s and waste a lot of funds, as opposed to havingmy one thousand dollars. I would spend one thousand dollars morewisely and reduces wastages.

3)I would try to reduce the cost of advertisement, reduce the numberof employees with big titles, and simplify the product withoutcompromising on its quality.

ChapterFive

DiscussionQuestions

1)Achieving simplicity is being able to simplify things for thebenefit of the end user (reduce complexity and clutter), while beingsimplistic is ignoring complexity in things without a specificpurpose.

2)In the story Romeo and Juliet by Shakespeare, the plot is based onthe fact that love is universal and stronger than hate. Even thoughJuliet’s family hated Romeo’s family that did not stop them fromfalling in-love.

3) Google uses a more simplistic home page compared to Yahoo andAOL. Yes, simplicity enables people to be able to handle complexity.

4) This type of business model reduces operational cost and customersare provided with a simplistic choice of food, which is convenient.The operational cost at McDonald’s are high, and customers takemore time choosing what type of food they will take (wasting time).

5)The basic canvas used to make the shoes enabled them to createmany great designs through Style Your Shoes program, which made TOMspopular with teenagers. Other music players are complex compared toan iPod and therefore fail to connect with clients.

Wordsinto Actions

1)Other gadgets are Dell laptops and HP music players. Some newtechnologies are Bluetooth, Wi-Fi, FM radios, and use of memorycards.

2)Using the rule, I would write the top two to four disruptions thatwaste my time in a not-to-do list and review them every morning in abid to try and stop doing them. I would outsource checking my emailsand Facebook post to a virtual assistant.

3)Some elusive problems are deciding what to wear in the morning(especially for ladies), youth unemployment, and the problem ofcreating a work/life balance.

ChapterSix

DiscussionQuestions

1)The oil company BP had ran ads showing how environmentallyfriendly they were, but later flooded the Gulf of Mexico with crudeoil. Customers trust in the company was undermined by the misleadingads (My coskie, Blake, 2011, p. 132).

2)However, companies such as Tylenol were able to regain thecustomers` trust after seven people died after taking poisonedTylenol tablets used to relieve pain. Tylenol acted swiftly to regainthe customers’ trust by recalling $100 million worth of theproducts’ containers, and alerted their customers to the imposingdangers.

3)No, I would not take the money. Employees see the level of trustthe company has on them, by sacrificing $3000 for any employee who isnot satisfied with the company.

4)Both the employer and the employee expect rewards from each otherregarding their services. They expect to be appreciated and trusted.However, employees’ expectations from their employers are goodrewards, while the employers expect trustworthiness and good workfrom the employees.

5)At school, I have been trusted by my classmates and teachers to bethe class president. This gives me a sense of responsibility. Inother low-trust environments that I have been, I have feltdemoralized to work.

Wordsinto Action

1)Whenever I feel that my trust has been betrayed, I get demoralizedand would not wish to relate with that person again.

2)If I donate money to a nonprofit organization, I would expect themto be true to their word and deliver what they promised. EfficientCommunication by the organization on the progress of their activitieswould motivate me to give them more money (Mycoskie, Blake, 2011, p. 142).

3)No, it cannot be applied to all organizations, some of them, suchas the military and governments, simply have to be authoritarian. Insuch organizations, employees cannot be given a lot of freedom sincea simple mistake can cause a lot of harm to many people in thecountry.

ChapterSeven

DiscussionQuestions

1)Not really, the success of TOMs was solely based on the giving story.If there were no story, it would not have been a success.

2)AT&ampT objective is to tell stories and connect with people. Whenthey teamed up with TOMs, they benefitted from TOMs story and peoplethat identified with it. They got more viewers. TOMs, on the otherhand, got exposure and were able to make more sales.

3) FEED is similar to TOMS in that it is based on ‘sell one and giveone to a needy person’ theme. For every two bags FEED sells onAmazon, they feed two children for a year. FEED differs to TOMs inthat, they not only focus on the needy but also provide morenutritious meals to children in the USA (MyCoskie, Blake, 2011, p. 107).

4)Computer companies such as Apple Inc. They might donate computers toschools to increase literacy levels.

5)Some organizations, such as coffee shops, cannot incorporate givinginto their business models. It would not make financial sense forevery cup of coffee bought, a donation is made.

Wordsinto Action

1)Some organization, such as those that provide relief food, cannot befor-profit and must rely on donations, since the amount of foodrequired is too large to be provided solely by the organization.

2)I bought a MacBook from Apple, simply because I like their simpledesign and the idea of simplifying their products to make them morefunctional. They also donate computers to less fortunate schools toincrease literacy levels.

3)Before I come up with something that matters, I will make sure that Iam passionate about what I am doing and do it with a purpose to helpsomeone in need, or make the world a better place. My story would notbe based on financial matters only, but on helping others.

ChapterEight

DiscussionQuestions

1) Getting guidance from friends, family, and experts, is the best wayof going through the first phase without being overwhelmed.Information about the type of product that you want to start, and thepeople that will benefit from it.

2)This is good advice because it enables someone to overcome the fearsof starting something. When you simply take the first step,everything else unfolds with time.

3)Tyler faces challenges such as lack of funds and being a student,which he finds challenging—managing his studies and a startupcompany. For every vaccine a student takes (pay for it), one personis vaccinated for free in Africa (Mycoskie, Blake, 2011, p. 198).

4)Being a student has the advantage of getting assistance from yourfriends and the school management. Some of the free resources freefor students are business advice from experts in the school, andfinancial assistance from schools’ competitions.

5)This is because it is usually more difficult to venture into theunknown, compared to the known. People can easily solve problems theyare familiar with, compared to problems not familiar to them.

Wordsinto Action

1)There was a time I was working on a complex school assignment.Atfirst, I was scared to start, and it looked very complex. However,after starting it, it did not seem to be very complex and became verysimple. I think only the initial stages are hard and the rest insimple, all we need is to start.

2)My parents, my friends, my teachers, business experts, and people whohave done a similar project. For example, my parents might help mefinancially, business experts might give me business advice, myteachers and friends might give me moral support.

3)Yes, I will think of a project. And to get it started, I will useyour advice—I will not be afraid to start, and I will test myshoes.

References

Mycoskie, Blake. (2011). Startsomething that matters.United States: The Random House Publishing Group.