FromTheCorporationdocumentary, the film presents a corporation as a legal entity havingthe authority to sue and be sued. Businesses are depicted to usevarious ways of making individuals consume their products in anattempt to realize profits and continue their operations. In thefilm, there are different individuals who offer their opinionsregarding corporations and the manner in which they operate. Thepurpose of this report is to discuss the idea presented in the filmby Noam Chomsky concerning corporations making people to be mindlessconsumers of items that they do not want, as well as Klein’sargument on the argument against advertising in public spaces.
Inthe documentary, Chomsky claims that the systems that corporationsutilize make people become mindless consumers of the items that theydo not want. Different situations in the film depict this idea. Oneof the illustrations from the film is that corporations are involvedin the provision of deceitful information. This is used by thecorporations in order to influence consumers buy and consume theproducts even if they do not want them. For instance, the filmillustrates Monsanto as a corporation that was involved in usingdeceitful information in order to influence consumers to purchaseposilac (Achbar & Abbott, 2003). Also, another illustration toportray the suggestion of Chomsky is the introduction of commoditiesthat tend to focus on solving various needs of consumers. Forinstance, the use of petrochemicals can provide a consumer withvarious applications, which would necessitate purchasing suchcommodities. Furthermore, the use of adverts that play with thepsychology of the consumers end up making individuals be involved inpurchasing things that they do not really need.
Iagree with the argument presented by Chomsky because in many cases,consumers end up buying goods, not because they need them, butbecause they are influenced to purchase them by the tactics thatbusinesses use. Psychological advertising can make people buy thingsthey do not want, and this makes the claim of Chomsky valid.
Inthe film, Klein argues that corporations are involved in taking overpublic spaces, showing advertisements in order to create conduciveareas for business. This is true in the movie because the film showsdisplaying of kid’s play items in public in order to influencenagging by children, which would essentially make parents buy theplay items for them (Achbar & Abbott, 2003). The film alsodepicts the display of “free offer” posters in public places,which has the impact of making consumers become tappedpsychologically and think of purchasing the products.
Displayingadvertisement in public places in an attempt to create a businessenvironment can be considered as unethical. This is because it tendsto manipulate the psychology of individuals and sometimes make peopleto buy items even without the desire. For instance, in a theme park,if toys are displayed and advertised, kids will be easily manipulatedand nag their parents to buy the toys even if it is against theirwill.
Inconclusion, corporations are now treated as legal entities havingpower to sue and be sued. Corporations are now using psychologicaladvertising, deceitful information, as well as putting theircommercials in public places in order to influence consumers to buytheir products. However, this manipulation can be considered asunethical.
Achbar,M. & Abbott, J. (2003). TheCorporation Documentary.Retrieved from https://www.youtube.com/watch?v=KMNZXV7jOG0