Unlocking the Power of Data in Sales

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Unlockingthe Power of Data in Sales


Unlockingthe Power of Data in Sales

Analytics or sales date is one of the tools if used appropriatelycould push the growth of margin of businesses to unexpected regions.The tool is also essential in delivering effectiveness and efficiencyin organizations that have adopted its usage. Despite the associatedbenefits, most organizations are yet to adopt this tool and toeutilizing it have only done so minimally. This context will considersome of the arising benefits from optimum utilization of salesanalytics.

Improvement of lead generation is the first benefit of analytics[ CITATION Cha16 l 1033 ].Additionally, the analytics allow organizations to automate presalesprocessing thus identifying clients at the precise targeting moment.The introduction of lead score algorithms and usage of the historicalmarket is allowing organizations to generate prospects. All thesetools allow the organization to develop an all-around customerperspective by providing significance aspects in guide sales and leadconversion.

Improved matching individual-to-deals situations is another accruedbenefit of using sales analytics. Analytics provide a platform forreviewing factors leading to success, and drivers of sales.Elimination of account segmentation has allowed organizations toupdate their facts thus improving resources allocation and coveragemodels based on priorities.

Optimizing customers’ lifetime value via the use of these analyticshas enabled organizations to match their upcoming solutions toparticular customer requirements[ CITATION Cha16 l 1033 ].Implementation of certain purchased based algorithms pinpoints whatthe client has previously bought to identify their purchase patterncan allow organizations to make predictions regarding future sales.This is one of the strategies for retaining clients.

Calculation of the right price for commodities and services is theother benefit accrued from the usage of analytics[ CITATION Cha16 l 1033 ].Rather than relying on experience, traders can use deal analytics topull off trading decisions while at the same time ensure they areprice transparent. Use of pricing tools ensures that the prices forcommodities or services strike a balance between organizations’profit margin threshold, and what the customers can afford.

In conclusion, it is important to note that analytics may have beenin existence for some time but is only a few organizations, haveventured in this, field. The usage of analytics has many benefits toboth the organization and the client. Thus, it is recommendable thatall organizations should adopt the usage of these tools if they areto achieve their milestones.


Charles Atkins, M. V. (2016, December). Unlocking The Power Of Data In Sales. Retrieved March 16, 2017, from McKinsey &amp Company: http://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/unlocking-the-power-of-data-in-sales